Why is identifying the target audience important in web development?

Identifying the target audience is crucial in web development because it significantly influences the design and content of the website to ensure it meets user needs. Understanding who the audience is allows developers and designers to tailor the overall user experience to cater to specific preferences, behaviors, and demographics. This includes aspects such as layout, navigation, color schemes, and content style, making the website more appealing and user-friendly for its intended users. By focusing on the target audience, developers can create content that resonates with users, addresses their interests, and fulfills their needs, potentially leading to higher engagement, satisfaction, and overall site success.