What does SEO stand for?

Search Engine Optimization is the practice of enhancing a website or webpage to improve its visibility in search engine results. The goal of SEO is to increase organic (non-paid) traffic to a site by optimizing various elements such as content, keywords, site structure, and user experience. This process involves both on-page techniques—like optimizing title tags and meta descriptions—and off-page strategies, such as building backlinks from other reputable websites.

Understanding SEO is crucial for web developers and digital marketers since higher search engine rankings can lead to increased visibility and traffic for a website, ultimately contributing to business growth. Hence, the term accurately captures the essence of this practice, focusing on search engines and the optimization techniques used to enhance performance within search results.